Google + Facebook Ads Dashboard

Table of Contents

Scenario

A SaaS company advertises on both Google and Facebook, but the team lacks insights into how performance on one platform impacts the overall ROI of campaigns across both.

Challenge

They struggle to allocate budgets optimally between platforms to maximize conversions while keeping Customer Acquisition Cost (CAC) low.

Solution with Japio Forecasting Feature:

1. Forecasting Relationships:

  • Predict future clicks and conversions for both Google and Facebook ads.
  • Model the combined impact on downstream metrics like trial signups and new customers.
  • Simulate various budget scenarios to find the ideal allocation ratio.

2. Insights for Marketing Teams:

  • The model predicts that increasing Google Ads spend by 10% results in a 5% boost in Facebook ad effectiveness due to retargeting synergies.
  • A 60-40 budget split between Google and Facebook maximizes trial signups and minimizes CAC.

3. Actions Taken:

  • Shift budgets dynamically based on real-time performance trends.
  • Use retargeting ads on Facebook for audiences reached initially via Google Ads.

Result

  • Trial signups increased by 30%.
  • CAC reduced by 18%.
  • Customer Lifetime Value (CLV) improved by 12%.

How Teams Use It

  • Marketing Team: Coordinate multi-channel strategies and ensure campaigns align across platforms.
  • Data Science Team: Refine multi-touch attribution models to capture cross-platform synergies.

How Marketing and Data Science Teams Use the Forecasting Feature

1. Marketing Teams:

  • Understand the relationships between metrics to optimize campaigns dynamically.
  • Simulate budget scenarios to allocate resources effectively.
  • Align creative strategies with predicted audience engagement.

2. Data Science Teams:

  • Build more accurate machine learning models by integrating Japio’s forecasting insights.
  • Validate model assumptions and improve prediction accuracy using historical campaign data.
  • Develop custom attribution models leveraging Japio’s forecasting outputs.

These forecasting insights enable companies to proactively adjust strategies, save on wasted ad spend, and improve overall marketing ROI.

Unify Your Multi-Channel Ad Strategy with Forecasting Precision

Discover how Japio helps SaaS teams forecast clicks, conversions, and CAC across Google and Facebook.

Schedule a Personalized Demo