Metrics > Keyword Rankings
Keyword Rankings
Definition: Keyword Rankings track the position of a website’s pages in search engine results for specific keywords.
Formula:
No formula – Measured as a ranking position in search results.
Why It Matters:
Higher keyword rankings mean increased visibility and organic traffic.
How to Improve:
- Optimize pages for high-intent keywords
- Improve on-page SEO, including metadata and headings
- Build high-quality backlinks to boost authority
Relevant Integrations:
- Google Search Console
- Ahrefs
- Semrush
Example Calculation:
If a webpage ranks #5 for “best marketing analytics software,” tracking improvements from #10 to #5 indicates better SEO performance.