Metrics > Brand Mentions
Brand Mentions
Definition: Brand Mentions track the number of times a brand is mentioned across social media, news sites, blogs, and forums.
Formula:
No formula – Direct count of brand name occurrences.
Why It Matters:
More brand mentions indicate higher brand awareness and engagement.
How to Improve:
- Encourage user-generated content
- Monitor and respond to customer feedback
- Collaborate with influencers and industry leaders
Example Calculation:
If a brand receives 500 mentions this month compared to 300 last month, that’s a 66.67% increase.