Metrics > Share of Voice
Share of Voice (SOV)
Definition: Share of Voice (SOV) measures a brand’s visibility compared to competitors in organic search, social media, and advertising.
Formula:
SOV = (Your Brand Mentions / Total Industry Mentions) × 100
Why It Matters:
A higher SOV means greater brand dominance in the market.
How to Improve:
- Increase social media engagement
- Run high-performing ad campaigns
- Invest in SEO and content marketing
Relevant Integrations:
- Brand24
- Sprout Social
- Semrush
Example Calculation:
If a brand has 3,000 mentions in an industry with 30,000 total mentions, SOV is:
SOV=(300030000)×100=10%