Metrics > Referral Traffic
Referral Traffic
Definition: Referral Traffic measures the number of visitors arriving at a website from external sources (e.g., backlinks, partnerships, social media).
Formula:
No formula – Directly measured via analytics tools.
Why It Matters:
Referral traffic shows how well partnerships, PR, and backlinks drive visitors.
How to Improve:
- Earn backlinks from authoritative sites
- Promote content through guest blogging
- Use social media cross-promotion
Relevant Integrations:
- Google Analytics
- Semrush
Example Calculation:
If a site gets 50,000 visits per month, with 10,000 from referrals, referral traffic is:
(10000 / 50000) ×100 = 20%