Metrics > Exit Rate
Exit Rate
Definition: Exit Rate is the percentage of users who leave the website from a specific page after browsing multiple pages.
Formula:
Exit Rate = (Total ExitsTotal Pageviews)×100
Why It Matters:
A high Pages Per Session metric indicates strong engagement, meaning users are exploring more content on your website.
How to Improve:
- Optimize CTAs and ensure easy navigation
- Use exit-intent popups to capture leads before they leave
- Provide clear information on pricing and product pages
Relevant Integrations:
Example Calculation:
If a product page gets 5,000 pageviews and 2,000 exits, then:
Exit Rate=(20005000)×100=40%Exit Rate=(50002000)×100=40%