Metrics > Domain Authority
Domain Authority
Definition: Domain Authority (DA) is a score predicting how well a website ranks in search engines.
Formula:
No direct formula – Calculated based on backlinks, trust, and traffic metrics
Why It Matters:
A higher DA means a stronger SEO profile and better search rankings.
How to Improve:
- Earn high-quality backlinks from trusted sources
- Improve internal linking and on-page SEO
- Reduce spammy links and disavow low-quality backlinks
Relevant Integrations:
- Google Search Console
- Ahrefs
- Semrush
Example Calculation:
A website with DA 60 is likely to rank better than one with DA 30 for competitive keywords.