Metrics > Instagram Story Engagement
Instagram Story Engagement
Definition: Measures total interactions on Instagram Stories.
Formula:
Engagement Rate = (Replies + Shares+ Sticker Clicks / Total Story Views) × 100
Why It Matters:
A higher engagement rate means better audience connection.
How to Improve:
- Use interactive stickers (polls, Q&A)
- Post behind-the-scenes content
- Optimize posting time for high engagement
Relevant Integrations:
Example Calculation:
If a story gets 5,000 views and 500 interactions, then:
Engagement Rate = (500 5000) × 100 = 10%
