Metrics
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Top of Page Rate
- July 22, 2025
- Posted by: admin
- Category: Metrics
No CommentsPercentage of times an ad appears at the top of search results.
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Cost Per Thousand Impressions (CPM)
- July 22, 2025
- Posted by: admin
- Category: Metrics
Cost incurred per 1,000 ad impressions.
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Search Term Match Rate
- July 22, 2025
- Posted by: admin
- Category: Metrics
Percentage of search terms triggering your ads that match your keywords.
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Quality Score
- July 22, 2025
- Posted by: admin
- Category: Metrics
Google’s rating of ad relevance based on CTR, landing page experience, and keyword relevance.
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Ad Impression Share
- July 22, 2025
- Posted by: admin
- Category: Metrics
Percentage of times your ad appeared out of total eligible impressions.
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Click-Through Rate (CTR) on Video Ads
- July 22, 2025
- Posted by: admin
- Category: Metrics
Percentage of viewers who click on a link in a video ad.
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Video Completion Rate
- July 22, 2025
- Posted by: admin
- Category: Metrics
Percentage of viewers who watch the video till the end.
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Video Engagement Rate
- July 22, 2025
- Posted by: admin
- Category: Metrics
Percentage of viewers who like, comment, or share a video.
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Watch Time
- July 22, 2025
- Posted by: admin
- Category: Metrics
Total amount of time users spend watching a video.
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Video Views
- July 22, 2025
- Posted by: admin
- Category: Metrics
Total number of views a video receives.