Metrics > Cart Abandonment Rate
Cart Abandonment Rate
Definition: Cart Abandonment Rate measures the percentage of online shoppers who add items to their cart but do not complete the purchase.
Formula:
Cart Abandonment Rate = (Abandoned Carts / Initiated Checkouts) × 100
Why It Matters:
A high cart abandonment rate indicates friction in the checkout process.
How to Improve:
- Offer guest checkout options
- Optimize page load speed
- Use exit-intent popups with discounts
Relevant Integrations:
- Google Analytics
- WooCommerce
- Shopify
Example Calculation:
If 500 carts were created and 300 were abandoned, then:
Cart Abandonment Rate=(300500)×100=60%