Metrics > Checkout Conversion Rate
Checkout Conversion Rate
Definition: Checkout Conversion Rate measures the percentage of customers who complete a purchase after initiating checkout.
Formula:
(Completed Checkouts / Initiated Checkouts) × 100
Why It Matters:
A low rate suggests friction in the final purchase step.
How to Improve:
- Simplify the checkout process (fewer steps)
- Provide multiple payment options
- Optimize for mobile-friendly checkouts
Relevant Integrations:
- Google Analytics
- Shopify
- WooCommerce
Example Calculation:
If 400 checkouts were initiated and 250 were completed, then:
Checkout Conversion Rate=(250400)×100=62.5%