Metrics > Engagement Rate
Engagement Rate
Definition: Social Media Engagement Rate measures interactions (likes, comments, shares) on social media posts relative to audience size.
Formula:
Engagement Rate = (Total Engagements / Total Followers) × 100
Why It Matters:
Higher engagement means better audience connection and content effectiveness.
How to Improve:
- Post interactive content like polls and Q&A
- Use visuals, short videos, and carousels
- Engage with followers by responding to comments
Example Calculation:
If a post receives 100 likes, 50 comments, and 20 shares from 5,000 followers, the engagement rate is:
Engagement Rate=(100+50+205000)×100=3.4%Engagement Rate=(5000100+50+20)×100=3.4%