Metrics > Followers Growth Rate
Followers Growth Rate
Definition: Follower Growth Rate tracks the percentage increase in social media followers over time.
Formula:
Growth Rate = (New Followers / Total Followers) × 100
Why It Matters:
A growing follower base means increasing brand reach and audience interest.
How to Improve:
- Use consistent posting schedules
- Run social media ads targeting new audiences
- Collaborate with influencers and industry leaders
Example Calculation:
If an account had 10,000 followers last month and now has 11,000, the growth rate is:
Growth Rate=(100010000)×100=10%