Metrics > Organic Click-Through Rate
Organic Click-Through Rate
Definition:
Measures the percentage of users who click on an organic search result.
Formula:
Organic CTR = (Search Clicks / Search Impressions)×100
Why It Matters:
A high Organic CTR means your SEO strategy is working.
How to Improve:
- Optimize meta descriptions
- Use structured data and rich snippets
- Improve title tags with action words
Relevant Integrations:
- Google Search Console
- Semrush
- Ahrefs
Example Calculation:
If a site gets 500 clicks from 10,000 impressions, then:
CTR = (500 / 10000) × 100 = 5%