Metrics > Scroll Depth
Scroll Depth
Definition: Measures how far users scroll down a page before leaving.
Formula:
Scroll Depth = Total Scrolled Distance Total Page Height × 100
Why It Matters:
Higher scroll depth means better content engagement.
How to Improve:
- Use clear subheadings to break up content
- Place important CTAs higher on the page
- Optimize mobile experience
Relevant Integrations:
- Google Analytics
- Hotjar
Example Calculation:
If 1,000 users scroll an average of 50% down the page, the Scroll Depth is:
Scroll Depth = 50%