Metrics > Search Term Match Rate
Search Term Match Rate
Definition: Percentage of search terms triggering your ads that match your keywords.
Formula: (Matched Search Terms / Total Search Terms) × 100
Data Source: Google Ads.
Metrics > Search Term Match Rate
Definition: Percentage of search terms triggering your ads that match your keywords.
Formula: (Matched Search Terms / Total Search Terms) × 100
Data Source: Google Ads.