Metrics > Video Completion Rate
Video Completion Rate
Definition: Percentage of video viewers who watch the entire video.
Formula:
Completion Rate = (Completed Views / Total Views) × 100
Why It Matters:
A high video completion rate indicates strong engagement and effective content delivery.
How to Improve:
- Hook users early with an engaging intro
- Keep videos concise and to the point
- Use captions for silent viewers
Relevant Integrations:
- YouTube Analytics
- Facebook Video
- Instagram Insights
Example Calculation:
If a video has 10,000 views and 4,000 completed views, then:
Completion Rate = (4000 / 10000) × 100 = 40%