Metrics > Click-Through Rate
Click-Through Rate (CTR)
Definition: Click-Through Rate (CTR) measures the percentage of users who click on an ad, email, or webpage link after seeing it. A higher CTR indicates that the content is engaging and relevant to the audience.
Formula:
CTR = (Total Clicks / Total Impressions) × 100
Why It Matters:
CTR is a key indicator of ad performance, email engagement, and organic search effectiveness. It helps marketers understand whether their messaging, creatives, and targeting are effective.
How to Improve:
- Use compelling Call-to-Actions (CTAs) (e.g., "Get Started," "Try Free")
- A/B test ad creatives, headlines, and descriptions
- Optimize email subject lines for higher open rates
- Use audience segmentation to show relevant content
Relevant Integrations:
Example Calculation:
If a Facebook Ad received 1,000 impressions and 50 clicks, the CTR is:
CTR = (50 / 1000) × 100 = 5%