Number of searches for your brand name or branded keywords.
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Percentage of times an ad appears at the top of search results.
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Percentage of search terms triggering your ads that match your keywords.
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Google’s rating of ad relevance based on CTR, landing page experience, and keyword relevance.
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Percentage of times your ad appeared out of total eligible impressions.
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Percentage of total eligible impressions your ad received
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Google Ads rating based on CTR, ad relevance, and landing page experience.
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Average number of times an individual sees your ad
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Revenue generated for every dollar spent on advertising.
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Percentage of ad clicks that resulted in a conversion.
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Average cost incurred for each click on your ad
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Percentage of impressions that resulted in a click
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