Metrics > Cost Per Conversion
Cost Per Conversion (CPA)
Definition: Cost Per Conversion (CPA) is the amount spent on acquiring a customer or achieving a desired action.
Formula:
CPA = Total Ad Spend / Total Conversions
Why It Matters:
CPA determines how cost-efficient your marketing efforts are. A lower CPA means better efficiency in customer acquisition.
How to Improve:
- Optimize landing pages for higher conversion rates
- Use retargeting ads for warmer audiences
- Improve ad relevance with better audience segmentation
Relevant Integrations:
Example Calculation:
If you spend $1,000 and generate 50 conversions, CPA is:
CPA = 1000 / 50 = $20 per conversion