Metrics > Monthly Recurring Revenue Monthly Recurring Revenue (MRR) Definition: Measures predictable monthly revenue from subscriptions.Formula: MRR = (Total Active Subscribers × Average Revenue Per User)Why It Matters: A higher MRR means better revenue stability. How to Improve: Offer annual discounts to increase retention Improve customer onboarding experience Reduce churn rates with better support Relevant Integrations: HubSpot Stripe Salesforce Example Calculation:If a company has 1,000 subscribers paying $50/month, then:MRR = 1000×50 = 50,000