Repeat Purchase Rate

Metrics > Repeat Purchase Rate

Repeat Purchase Rate

Definition: The percentage of customers who make a second purchase.

Formula:
(Returning Customers / Total Customers) × 100

Why It Matters:
A high repeat purchase rate means better customer retention.

How to Improve:
  • Offer loyalty programs
  • Send personalized follow-ups
  • Provide subscription-based products
Relevant Integrations:

Example Calculation:

If 1,000 customers return out of 3,000 total customers:

Repeat Purchase Rate = (1000 3000) × 100 = 33.3%