Average Session Duration

Metrics > Average Session Duration

Average Session Duration

Definition: Average Session Duration is the average amount of time users spend on your website per session.

Formula:
Average Session Duration=Total Session Duration / Total Sessions

Why It Matters:
A longer session duration typically indicates higher user engagement and content relevance.

How to Improve:
  • Improve content readability and use engaging visuals
  • Use internal linking to keep users on-site longer
  • Add videos, interactive elements, and quizzes
Relevant Integrations:

Example Calculation:

If a website has 1,000 sessions with a total of 5,000 minutes of engagement, then:

Average Session Duration=50001000=5 minutesAverage Session Duration=10005000​=5 minutes