Metrics > Bounce Rate
Bounce Rate
Definition: Cost Per Conversion (CPA) is the amount spent on acquiring a customer or achieving a desired action.
Formula:
Bounce Rate = (Single-Page Sessions / Total Sessions) × 100
Why It Matters:
A high Bounce Rate can indicate that a webpage is not engaging or is irrelevant to visitors.
How to Improve:
- Optimize page load speed
- Use better CTA placement
- Improve mobile responsiveness
- Create highly engaging content
Relevant Integrations:
Example Calculation:
If a website receives 1,000 sessions and 400 leave after visiting just one page, the Bounce Rate is:
Bounce Rate = (400 / 1000) × 100 = 40%