Metrics > Churn Rate
Churn Rate
Definition: Churn Rate measures the percentage of customers who stop doing business with a company over a period.
Formula:
Churn Rate = (Lost Customers / Total Customers) × 100
Why It Matters:
A high churn rate means poor retention and potential revenue loss.
How to Improve:
- Identify and address common pain points
- Improve onboarding and customer education
- Offer personalized experiences
Relevant Integrations:
- HubSpot
- Salesforce
- Zendesk
Example Calculation:
If a company starts with 5,000 customers but loses 500:
Churn Rate = (5005000)×100=10%