Metrics > Click-Through Rate
Click-Through Rate (CTR)
Definition: Measures the percentage of email recipients who clicked a link in an email.
Formula:
CTR = (Clicks / Emails Delivered) × 100
Why It Matters:
A high CTR indicates strong email content and engagement.
How to Improve:
- Use clear CTAs and buttons
- Optimize email layout for mobile users
- Personalize content based on user preferences
Relevant Integrations:
- HubSpot
- Mailchimp
Example Calculation:
If 10,000 emails were delivered and 500 people clicked, CTR is:
CTR=(50010000)×100=5%