Metrics > Email Open Rate
Email Open Rate
Definition: Email Open Rate measures the percentage of recipients who open an email.
Formula:
Open Rate = (Emails OpenedEmails Delivered)×100
Why It Matters:
A low open rate suggests ineffective subject lines or email timing.
How to Improve:
- Optimize send time based on past open trends
- Personalize emails using recipient names
- A/B test subject lines
Relevant Integrations:
- HubSpot
- Mailchimp
Example Calculation:
If 10,000 emails were delivered and 2,500 were opened, then:
Open Rate= (250010000)×100 = 25%