Metrics > Unsubscribe Rate
Unsubscribe Rate
Definition: Percentage of email recipients who unsubscribed from a mailing list.
Formula:
Unsubscribe Rate =(Unsubscribes Emails Delivered) × 100
Why It Matters:
A high unsubscribe rate indicates low engagement or irrelevant content.
How to Improve:
- Use better email segmentation
- Personalize email content and offers
- Reduce email frequency if too high
Relevant Integrations:
- HubSpot
- Mailchimp
Example Calculation:
If 10,000 emails were delivered and 100 people unsubscribed, then:
Unsubscribe Rate=(10010000)×100=1%