Metrics > Monthly Recurring Revenue
Monthly Recurring Revenue (MRR)
Definition: Measures predictable monthly revenue from subscriptions.
Formula:
MRR = (Total Active Subscribers × Average Revenue Per User)
Why It Matters: A higher MRR means better revenue stability.
How to Improve:
- Offer annual discounts to increase retention
- Improve customer onboarding experience
- Reduce churn rates with better support
Relevant Integrations:
- HubSpot
- Stripe
- Salesforce
Example Calculation:
If a company has 1,000 subscribers paying $50/month, then:
MRR = 1000×50 = 50,000