Metrics > Spam Complaint Rate
Spam Complaint Rate
Definition: Percentage of email recipients who marked an email as spam.
Formula:
(Spam Complaints / Emails Delivered) × 100
Why It Matters:
A high spam complaint rate negatively impacts email deliverability and sender reputation.
How to Improve:
- Avoid spammy subject lines
- Ensure unsubscribe links are visible
- Send emails only to opt-in subscribers
Relevant Integrations:
- HubSpot
- Mailchimp
Example Calculation:
If 10,000 emails were sent and 50 people marked it as spam, then:
Spam Complaint Rate = (50 / 10000)×100 = 0.5%