Metrics > Conversion Rate
Conversion Rate
Definition: Conversion Rate measures the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
Formula:
Conversion Rate = (Total ConversionsTotal Visitors) × 100
Why It Matters:
A high conversion rate means that your website, ad campaign, or landing page is effective at turning visitors into customers.
How to Improve:
- Optimize landing pages for clear CTAs
- Improve page load speed and mobile responsiveness
- Use A/B testing to refine messaging and layout
- Offer personalized experiences based on user behavior
Relevant Integrations:
Example Calculation:
If a landing page gets 10,000 visitors and generates 500 conversions, the conversion rate is:
Conversion Rate=(50010000)×100=5%Conversion Rate=(10000500)×100=5%