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Impression Share

Percentage of total eligible impressions your ad received

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Quality Score

Google Ads rating based on CTR, ad relevance, and landing page experience.

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Ad Frequency

Average number of times an individual sees your ad

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Return on Ad Spend (ROAS)

Revenue generated for every dollar spent on advertising.

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Conversion Rate

Percentage of ad clicks that resulted in a conversion.

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Cost Per Click (CPC)

Average cost incurred for each click on your ad

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Click-Through Rate (CTR)

Percentage of impressions that resulted in a click

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Clicks

Number of times users clicked on your ad

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Impressions

Number of times your ad is displayed

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