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Email Open Rate

Number of website visitors arriving via third-party sources.

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Email Reply Rate

Percentage of email recipients who replied.

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List Growth Rate

Percentage increase in email subscribers over time

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Spam Complaint Rate

Percentage of recipients who reported your email as spam.

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Unsubscribe Rate

Percentage of recipients who unsubscribed.

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Click-Through Rate (CTR)

Percentage of recipients who clicked on a link in your email.

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Open Rate

Percentage of recipients who opened your email.

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