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Incrementality Lift

Uplift in conversions driven by marketing campaigns.

Marketing Mix ModelingHubSpot
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Churn Rate

Percentage of customers lost over a specific period.

Marketing Mix ModelingHubSpot
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Customer Retention Rate

Percentage of customers retained over a specific period.

Marketing Mix ModelingGoogle Analytics
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Customer Lifetime Value (CLV)

Predicted revenue a customer will generate over their lifetime.

Marketing Mix ModelingGoogle Analytics
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Marketing Influenced Revenue

Revenue generated from leads influenced by marketing activities.

Marketing Mix ModelingGoogle Analytics
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Multi-Touch Attribution Score

Credit assigned to each marketing channel in conversion paths.

Marketing Mix ModelingGoogle Analytics
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