The automated technique of buying or selling web advertisements at scale is programmatic ad buying. It's becoming more common in the digital arena as a technique to buy inventory because the marketer reaps numerous benefits. Unlike traditional advertising, which creates audiences based on demographics such as who watches a particular TV show or reads a particular magazine, programmatic advertising goes a step further and allows advertisers to target audiences based on incredibly specific criteria. Programmatic adds a layer to your digital strategy to help you exceed any KPI by providing unequalled inventory and smart targeting. It enables us to buy inventory and target specific audiences in ways we've never been able to previously, resulting in richer and more intelligent advertising experiences. Programmatic technology gives businesses access to nearly all internet ad inventory, allowing them to target consumers like never before. Japio collaborates with a number of programmatic partners to help media buyers acquire high-quality traffic at the lowest feasible cost.