IMPROVING THE QUALITY OF MARKETING DATA WITH LESS EFFORT

  • November 1, 2022
  • Posted by: Francis Kanneh
  • Category: blogs
No Comments

Lost Productivity Due to Time-Consuming Manual Reporting 

Analysts often perform manual reporting by assembling data from multiple sources into a single spreadsheet. The next step is to email the spreadsheet to the relevant personnel within the agency, as well as to the clients who need access to it. 

There are a few issues with this approach, which is used by many agency teams to present data and findings. 

1. A lot of time is needed to ensure everything is current. Most of your time may be taken up with checking, updating, and adjusting metrics to guarantee accuracy. 

2. Eighty percent of a data analyst’s time is spent on data preparation, according to workplace surveys. Quite a bit of that time is spent just gathering all the data from different sources and compiling it into a single spreadsheet. 

Reduce your time spent on data management by automating the process of collecting data from your many structured and unstructured data sources. In addition, there is less possibility of inaccuracies in your data.