Data Wrangling: Solving Marketing’s Biggest Chore
- April 5, 2023
- Posted by: Francis Kanneh
- Category: blogs
Marketers, do you often spend hours manually wrangling data in spreadsheets? Marketing ROI hard to measure? Not alone.
Top Challenges Marketers Face:
- Too much time and manual effort needed to wrangle data for reporting
- Marketing ROI measurement failure
- Inability to report on all marketing channels and activity
- No data-driven marketing plan
- Marketing budget optimization uncertainty
Spreadsheet data manipulation is becoming more time-consuming and resource-intensive. 58% of marketing teams use spreadsheets for routine reports.
What’s the cost of all this manual data wrangling?
- It distracts your staff from better projects.
- It reduces employee happiness and time-to-insight.
- Manual data wrangling can cause human error.
Reduce the time and effort on manual data wrangling by automating with Japio