How To Improve Your Marketing Reporting


It’s not uncommon for marketers to spend many days collecting data from several marketing channels. They sign in to see what’s going on, then copy and paste the information into a spreadsheet. That’s not a viable option, at all. 

As a digital marketer, you recognize the importance of thorough marketing reporting in gauging the success of your campaigns and making educated, fact-based decisions. You may already know this, but did you realize that Excel and Google Sheets have restrictions when you wish to extend and add channels, countries, goods, and campaigns? In other words, you will quickly reach the limit.

Marketing reporting tips: 

Digital marketers should simplify data reporting. Too often, they offer distracting, non-decision-making information. Marketing metric reports should be consistent. Embrace it. Here are four marketing reporting goals to start with. 

Single: You don’t need many systems. 

Shareable: Everyone should be able to look at the same data. 

Readable: in order to make decisions, you need just the proper quantity of information, which isn’t so much that it overwhelms you. 

Easy to do: It should not be difficult for you to see results immediately and make adjustments rapidly using an automated, quick, and flexible solution that enables you to add new data without having to constantly rebuild the foundation. This should make it easy for you to see results quickly.

Tools like Japio automates the tedious data collection task. No spreadsheets or ETL required. Get a free trial.