- March 28, 2023
- Posted by: Francis Kanneh
- Category: blogs
The process of purchasing digital media can be automated through the use of programmatic ad-buying platforms. This avoids a lot of the legwork involved in traditional media purchases.
But, how much more efficient is programmatic advertising than conventional media purchasing?
Due to the scale of the market, programmatic advertising is one of the most cost-effective ways to grow your reach. The algorithm uses millions of websites and their unique ad opportunities to promote your brand to a wide audience. Reaching new customers is essential to business growth.
The variety of ad placements helps customers recognize your brand when searching for your services/products online, reaching user segments most likely to convert. Algorithms link consumer requirements to relevant audiences based on user segment history.
Target Your Audience
How do you target the correct consumers with a wide audience? Programmatic advertising helps scale your audience. Based on your aims, you can reach your ideal audiences with distinct indications like browsing or shopping activity as an advertising.
Programmatic media can target your audience with these examples:
Audience targeting: Age, gender, income, etc.
Behavioral targeting: website browsing history, product interests, or purchases.
Contextual targeting: ad relevance to search
Geotargeting—zip code, city, IP address
Retargeting: brand-interested customers
The programmatic platform then takes care of sending your ads to the people who match your criteria the most closely, i.e., those who are most likely to become customers. Because the platform uses an algorithm to decide where to put your ads, you can always reach people in many different places.
Programmatic advertising is a way to buy media that looks at the whole picture and has many advantages over traditional methods. Programmatic advertising uses automation and algorithms to save time, improve efficiency, and cut down on redundancy and waste. This helps businesses save money and reach more people, so they can use targeted advertising to reach the right people. Programmatic advertising gives businesses the ability to track and evaluate the performance of their ads in real time, so they can change their campaigns as needed.
Japio DSP- Access to over 55+ Billion impressions.